Lifestyle.com is at auction on Sedo and a bid was made for 2,000,000 GBP, ($2,436,480).
The domain looks like it was pushed to auction, with this bid as it just happened and has 6 days to run.
Seems like a risky strategy if it’s a legit bid. You would hope Sedo has something in place for verification on a bid of this size.
There are no notes like contact Dave Evanson or anything like that on the landing page.
The domain name Lifestyle.com was registered in 1995 and has been parked at Sedo for years. Whois information has been under privacy.
Many years back circa 2005 the domain redirected to cinema.com. Going further back into the 1990’s the domain had a risque, NSFW type website. It was going under Lifestyle Online.
The domain name was owned by Easysoft Limited out of the U.K. They could be the seller.
If it is a legit bid and the sale goes through it will be the largest sale of the year by a wide margin.
A look at Google shows a great number of businesses operating with Lifestyle has their second keyword in their two word .com domain name.
Lifestyles.com is a large condom brand.