Nick Kolenda writes some great guides. His guide on brand names is one worth reading and downloading.
If you plan to read it, allot yourself some time, it’s 15,167 words.
The guide is broken down into 4 sections
STEP 1:
Choose the Correct Type of Name
STEP 2:
Identify Meaningful Phonemes
STEP 3:
Compose a List of Potential Names
STEP 4:
Choose the Best Name in the List
Ronald Smith says
Nick did a tremendous job. Thanks for sharing the info.