DAN.com (an advertiser here) gave some insights on 2019 vs 2018. The number that stood out to me the most was 14% of the revenue of our sellers has become recurring due to installments & domain rentals. I did not think it would be that big, more like 5%.
Year in review: comparing 2019 with 2018:
1: +8,5M domain buyers visited DAN.COM directly to purchase a domain.
2: +60M unique visitors visited a domain for sale page hosted by DAN.COM.
3: Three times more sellers joined the marketplace in 2019 compared to 2018.
4: 14% of the revenue of our sellers has become recurring due to installments & domain rentals.
5: The average DAN.COM seller, has sold 8% more domains, in 2019 compared to 2018.
6: DAN.COM has become the best-rated domain marketplace and the 5th best-rated marketplace overall, in the world.