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Domain Investing Stats and Tips

Ad Practitioners LLC acquires Money.com for a reported $20 million

October 23, 2019 by Raymond Hackney

The New York Post reported that Money.com was sold for $20 million. This was a website sale not a pure domain sale.

From the article:

Today, Money is down to only 14 staffers.

The mag arrived at Meredith in January 2018 as part of the $2.8 billion acquisition of Time. But a few months later, it was put up for sale along with Sports Illustrated, Fortune and Time. The latter three sold for a combined $450 million. Meredith took down the For Sale sign on Money in April 2019 because no buyer came close to meeting its asking price — said to be $10 million. Meredith at that time folded the print edition. The June issue was its last.

The buyer is Ad Practitioners LLC

MediaPost covered the story as well, the takeaway from their article I found most interesting,

At the time, a Meredith spokesperson told Adweek: “We are going to invest in the digital Money.com brand site itself, as well as leverage the Money content across our portfolio.”

According to comScore, Money.com now averages 4 million monthly unique visitors.

Tip of the cap to Page Howe

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Filed Under: domaining news, Website Sales

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Silicon Valley Ted says

    October 23, 2019 at 4:36 pm

    isnt it funny how you can build out a website on TWITCH.TV and sell it for 1 BILLION
    and build out a website on a .com (money.com) and only get a measly 20 mil
    just goes to show that .TV IS MORE POWERFUL THAN little .com

    • Snoopy says

      October 23, 2019 at 8:25 pm

      Yes dear.

  2. Mark Thorpe says

    October 23, 2019 at 6:35 pm

    Nice sale. Got some media coverage too, which is good for domains.

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