Sedo + DAN could have been a thing if Reza had his way

While having a discussion on X about how Google AI described Sedo and their current place in the market. Reza Sardeha weighed in and said he had proposed a merger but was turned down. It would have been a formidable player in my opinion a very smart combo. The company with the distribution pairing with the far superior tech.

I actually tried merging Sedo and Dan to create a super domain marketplace. My thesis was that when we combined Sedo’s distribution network with Dan’s platform nobody could beat us.

I tried really hard to get that deal through but Sedo declined 🤷‍♂️

Now it’s too late…

— Reza Sardeha (@rsardeha) May 24, 2026