In a poll I ran on Namepros onĀ choosing a domain registrar, it looks like price is the most important factor when choosing a registrar is price.
About Raymond Hackney
Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com
And it’s interesting that many domainers are still using GoDaddy, whose pricing is noticeably higher than many registrars.
I think it’s because most of their customers aren’t aware of other cheaper options. I switched to NameSilo years ago bc of their awesome pricing and haven’t looked back since.
Currently, to me, “User Interface/Tools that help with running portfolio” is the most factor.