Welcome to Behind The Keyword, I will be taking a look at the most popular keywords that sell, get listed and get developed. Whether it be on big marketplaces like Sedo and Afternic or specialty sites like BrandBucket.
Today we are looking at the keyword – App
Some App related statistics:
- 1,720,000,000 results for the keyword in Google using “App”
- “App” is the 24th most popular topic on the internet by domain count.(LeanDomainSearch)
The highest selling app related name is a .net. App.net sold for $70,000 on 12-14-17. The domain name is developed:
Full source code projects for native iOS / Android Apps
We are a team of individuals doing incredible work that contribute to the success of our company. Mobiblocks’ mission is to empower others companies to succeed. At Mobiblocks we values actions over experience, innovation over tradition, results over potential, and simplicity over intricacy. We distribute our work, we communicate openly, we treat each other with respect, we value results, not effort, and we enjoy what we do.
The second highest sale was App.me at $50,000. The name sold back on 3-31-12. The domain name returns a 403 error.
The crown jewel for all app related names, App.com is not what you would expect. It’s the Asbury Park Press, more famous for Bruce Springsteen than mobile applications.
The two highest “KeywordApp.com” sales are
A few BrandBucket App related sales:
As many of you know the .app extension is finally making it’s way to general availability. A lot of these names were pretty pricey in EAP.
For those not familiar with the process:
An explanation of the .app Early Access Program (EAP)
May 2, 2018
EAP is a 7-day period in advance of General Availability (GA) during which domains can be registered immediately. During EAP there is a one-time early access fee in addition to the usual annual price for the domain, which can vary depending on whether the name is standard or premium. This early access fee is one time and not charged for renewals. There are five different price tiers in EAP, starting with the highest tier and decreasing each day as follows:
- 2018-05-01 16:00 UTC — Tier 1 begins (highest price tier)
- 2018-05-02 16:00 UTC — Tier 2 begins
- 2018-05-03 16:00 UTC — Tier 3 begins
- 2018-05-04 16:00 UTC — Tier 4 begins
- 2018-05-05 16:00 UTC — Tier 5 begins (lowest price tier, lasts 3 days)
- 2018-05-08 16:00 UTC — GA begins (no more additional one-time fee)
Domain name registrars set the price they charge for each EAP tier, and prices may vary across registrars. In addition to EAP, there are also premium domains; these domains have higher prices that are independent of EAP. These premium prices apply to renewals as well as initial registrations, and also apply in GA.
See our list of participating registrars for .app for where to buy .app domains in EAP and GA once it begins.
Mike Berkens wrote extensively last week on .App and his thoughts about the extension.
If we look at the top ten “KeywordApp.com” sales we see that only two were sold in the last 12 months. Is app becoming passed over when it comes to domain name sales?
|fareapp.com||23,000 USD||2015-07-26||LegalBrandMarketing / Uniregistry|
*Data courtesy of Namebio
Here is a look at the keyword “APP” according to Google Trends:
A couple years back I was buying some LLapp.com related names, most were sold for $100 to $200, the one 4 figure sale was HOapp.com for $1,888 back in January of 2016.
Disclosure: The author owns 1 app related domain in .com, no .app domains, that could change in the future.
All domain investing is highly speculative, you may never sell a domain you purchase. A mention here is not a recommendation or solicitation to purchase, do your own research and stick to a budget.