Behind The Keyword – Spotlight on “App”

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The second highest sale was App.me at $50,000. The name sold back on 3-31-12. The domain name returns a 403 error.

The crown jewel for all app related names, App.com is not what you would expect. It’s the Asbury Park Press, more famous for Bruce Springsteen than mobile applications.

The two highest “KeywordApp.com” sales are

A few BrandBucket App related sales:

Apphunt.com
Appixo.com
Applauze.com
Appsup.com

As many of you know the .app extension is finally making it’s way to general availability. A lot of these names were pretty pricey in EAP.

For those not familiar with the process:

An explanation of the .app Early Access Program (EAP)

May 2, 2018

EAP is a 7-day period in advance of General Availability (GA) during which domains can be registered immediately. During EAP there is a one-time early access fee in addition to the usual annual price for the domain, which can vary depending on whether the name is standard or premium. This early access fee is one time and not charged for renewals. There are five different price tiers in EAP, starting with the highest tier and decreasing each day as follows:

• 2018-05-01 16:00 UTC — Tier 1 begins (highest price tier)
• 2018-05-02 16:00 UTC — Tier 2 begins
• 2018-05-03 16:00 UTC — Tier 3 begins
• 2018-05-04 16:00 UTC — Tier 4 begins
• 2018-05-05 16:00 UTC — Tier 5 begins (lowest price tier, lasts 3 days)
• 2018-05-08 16:00 UTC — GA begins (no more additional one-time fee)

Domain name registrars set the price they charge for each EAP tier, and prices may vary across registrars. In addition to EAP, there are also premium domains; these domains have higher prices that are independent of EAP. These premium prices apply to renewals as well as initial registrations, and also apply in GA.

See our list of participating registrars for .app for where to buy .app domains in EAP and GA once it begins.

Mike Berkens wrote extensively last week on .App and his thoughts about the extension.

If we look at the top ten “KeywordApp.com” sales we see that only two were sold in the last 12 months. Is app becoming passed over when it comes to domain name sales?