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After checking out GoDaddy appraisal tool, I would like to sell them some names

December 1, 2017 by Raymond Hackney

So GoDaddy released their appraisal tool for anyone to use.

Doron from Efty and DNGeek tweeted out this morning:

I’m pleasantly surprised with the quality of automated domain name appraisals of @GoDaddy‘s new appraisal tool https://t.co/7yr7VfMkDB and plan on using it for some end-user negotiations in the future.

— Doron Vermaat (@doronvermaat) December 1, 2017

I was not in 100% agreement on how good the tool actually is, I don’t know buyers will agree, I mean I am putting in random made up brandables everything over $1,000 so that might be too ambitious, because now every domainer will be like my names are worth $1,000 and I regged yesterday.

Now GoDaddy owns Namefind and they buy domain names, after checking out a lot of names in my portfolio with their tool, I would be happy to do some business with them at just 25 to 50% of their appraised value. Domaining is one of the few businesses I have found where people don’t buy your asset at a discount to the buyer’s own projected value.

There are things I like about the tool, like the comparable sales data right there on the screen.

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Filed Under: Domain trends, Go Daddy

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Bruce Tedeschi says

    December 1, 2017 at 2:11 pm

    It keeps saying my names are available for $11.991 WRONG…. They need to fix that.

  2. Juan says

    December 1, 2017 at 2:41 pm

    I like the comparable sales data too, many of them are not reported on other sites.

  3. Aaron Strong says

    December 1, 2017 at 2:47 pm

    This tool is a massive conflict of interest. Very surprised Godaddy would resort to this….For example: RedAndPurpleHairDog.com worth $258? LOL. Glad they didn’t have this tool when I started domaining, I would have registered hundreds of 5 word .com’s thinking I was sitting on a gold mine. I feel sorry for all the newbies that will be suckered by these valuations…..On the other hand of the spectrum I found some dictionary one word .com’s valued at less than $10,000. LOL….

  4. RaTHeaD says

    December 1, 2017 at 6:30 pm

    it’s in beta. it’s a start. right now i think weak names are overvalued and strong ones undervalued but godaddy is in a unique position with their deep pockets and massive portfolio to actually establish a true domain marketplace which is sorely needed.

    • Frank says

      December 2, 2017 at 12:06 am

      It’s surprising because most of your comments on blogs are poo pooing everyone, or sarcastic jabs but you are saying to give godaddy time on this terrible product. appraisals are worthless, every domain owner knows it.

  5. Joseph Mark says

    December 1, 2017 at 6:32 pm

    RedAndPurpleHairDogTest.com = $112. Amazing!!

  6. Doron Vermaat says

    December 2, 2017 at 11:09 pm

    Thanks for the mention Ray. Let me elaborate a bit on why I like this tool.

    – It’s from GoDaddy – a very large, trusted, consumer brand. I much rather direct a potential buyer to GoDaddy’s tool than to Estibot.
    – It looks good – the design is slick, I like how the comparable sales are quite relevant as well as the other reasons why a domain holds value such as extension, length, and popular keywords.
    – It includes sales data from GoDaddy/Afternic which isn’t available anywhere else. I’ve discovered many new historial sales data by playing around with it the last couple of days.
    – When a large company as GoDaddy starts to prominently promote aftermarket domains and starts to educate end-users on the value of domains we all win.

    Is the tool perfect, no far from it. As some people already pointed out in the comments the valuations can be off for some domains but on average I’d say they do a pretty decent job on giving valuations on most of the domain names in my own portfolio. They are on the low end for pronounceable 4-letter .coms for example but pretty spot on for most two-keyword brandables and EMDs

    Obviously, I will only use the tool in negotiations when the valuation of the domain is favorable. Let’s say I receive a $500 offer for Bodyful.com I might consider to share a link with the potential buyer to GoDaddy’s appraisal of the domain name which is $2,425

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