Many of you recall those heady days when Mozilla entered our lives and empowered us with the freedom to directly navigate the Internet. Prior to Mozilla, we were confined within the walled gardens of AOL, Prodigy and CompuServe.
Up until a number of years ago, our browsers had an address bar, much like the image above. Several years ago, the search engine giants decided it’s in their best interest to replace the address bar with a search bar. By replacing the address bar with a search bar, and by making it nearly impossible to switch it back to an address bar, they once again had us confined to a walled garden.
It might be open to debate who benefits the most. Clearly the search engines benefit by having every query you enter run through their system. Even if you enter a complete URL (website address) the search engine gathers the data and most likely stores it in your profile. It gives the search engine valuable user demographic information, pertaining to your history which they can utilize and profit from.
From a different standpoint, by having that information, they could conceivably use that information to customize your search experience and provide you with more intuitive search results. In my experience, Google search is far less intuitive than I remember it to be in the earlier days. It feels like they are more concerned with using the information to connect you with what they believe to be well targeted advertisers, rather than magically directing you to the sites you might be most interested in.
What Does Direct Navigation Accomplish?
Direct navigation offers users a sense of freedom and privacy. Using an address bar, your query takes you directly to a website and not to a search engine. Using a search bar, if you type in a word (eg. “Word”) your query takes you to the search engine which displays their search results. If you type in a complete website address (eg. “Word.com”) the search bar redirects you to the website you seek.
One-word category and destination defining dot-com domain names are quite comparable to the very best addresses in the world such as Fifth Avenue and Rodeo Drive. These addresses are the most desirable places to be on the information highway. Many major corporations have invested millions of dollars to control the one-word, dot-com domain name which perfectly describes what they do.
With direct navigation, when you type the word “Aspirin” into your address bar, the .com is added automatically and you are taken directly to Bayer’s website. When you enter the word “Tuna” you are taken to Bumble Bee’s website. Type in “Books” and you are whisked to Barnes and Noble’s.
Not every one-word dot-com brand is owned by a major corporation. Some are owned by smaller companies who had the vision to secure the very best domain name for their business, way back when. Some are still owned by private investors. Over time, as the corporate world continues to better understand the power and utility of intuitive one-word, dot-com brands, more and more businesses will secure these flagship locations.
When Will I Be Able To Utilize Direct Navigation Once Again?
We have created a short video explaining how our direct navigation system works. Before we make a major marketing push, we would very much value your thoughts and opinions. Most importantly, we would like to know if you would be interested in converting your search bar back into an address bar. We encourage your comments below.
In addition, we are open to discussing strategic partnerships with those well versed in software/app development, online marketing, public relations, venture capital partners and angel investors. I can be contacted directly at Claude@Domains90210.com.
Where Can I Access Your Product?
Our direct navigation system is not yet available to the general public. If you would like to be notified when this product becomes available for beta testing and general release, please sign-up to our update list here.
Why Would I Want To Directly Navigate The Internet
I was highly motivated to spend countless hours to achieve direct navigation and to convert my search bar back into an address bar for a number of reasons:
- I find the privacy and convenience of being able to directly navigate the Internet empowering.
- I suspect my greatest motivation would be, if it’s so important to Google and the other major search engines to deprive us the ability to directly navigate the Internet, perhaps having the power to directly navigate the Internet is in our best interest?
I guess I’ve always been a rebel at heart.
Please be sure to watch the video below for a demonstration of our direct navigation system. I can not emphasize how greatful I would be if you would be kind enough like and share this article and video wherever you can. Every like and share counts. Together we can fight our way out of this walled garden.