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Domain Investing Stats and Tips

BrandBucket January Sales Show Invented Names Selling for a higher average than Keyword related

February 25, 2016 by Raymond Hackney

BrandBucket

BrandBucket doubled their sales in January 2016 vs January 2015. The selling price of what they call invented, or what I call made up pronounceables, outshined those of keyword related names. Invented names had an average sales price of $4,944 where keyword related names averaged $3,325.

Keyword brandables made up 58% off all sales vs 42% for invented.

There were 82 sales in January from 47 unique sellers.

Here is some data from the newsletter:

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Filed Under: Brand Bucket, Brandable Domains

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Bruce Tedeschi says

    February 25, 2016 at 5:12 pm

    How do we know any of this is even true without seeing the names.

    • GB says

      February 26, 2016 at 3:20 am

      What do you mean how do we know ? they obviously have sales data and come up with the averages that is not too hard a chimpanzee could do that. I’m sure they don’t care whether it’s keywords or invented all 30% in their pocket either way.

      • Bruce Tedeschi says

        February 26, 2016 at 11:11 am

        GB – I can say I sold a million dollar name. Without the name and data (an article or otherwise) that statement by brandbucket is just a claim.

        • Jon says

          February 26, 2016 at 12:25 pm

          No one is doubting BrandBucket;s numbers except you. Raymond why do you even allow these trollish comments ?

          • raymond says

            February 26, 2016 at 9:27 pm

            Be nice if we can see the rows and column of brandable vs keyword names showing names sold with prices attached, then we can see the clear picture of the report.

  2. raymond says

    February 26, 2016 at 1:58 am

    Probably just make it up.

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