Verisign released their top 10 trending keywords for October. With the holiday season approaching Christmas made the top 10 in .com and .net had a Chinese feel to it. The .net extension had China, Wang, Yuan and Xiao in the top 10.
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Because search retargeting ads are served on display inventory rather than search engine inventory, pricing is not dependent on keyword competition, making it an extraordinarily profitable solution for marketers whose choice keywords are highly competitive.