• Home
  • About
  • Privacy Policy/Disclosures
  • Advertise
  • Contact

TLD Investors

Domain Investing Stats and Tips

Politico.com: “Even the most aggressive applicants say they aren’t aiming to knock .com off its perch, at least right away”

December 30, 2013 by Raymond Hackney

By: Raymond Hackney

Politico.com covered the new gtld program today, with comments from the ICANN Vice President of industry engagement who said,

“Even though the Internet is only about 20 years old, our minds have been programmed, for all practical purposes, to end our urls with a .com,” Namazi said. “And for that mindset to change, it’s going to take some time.”

Esther Dyson was also quoted in the piece, its no secret Dyson is not a fan of the new gtld program.

From the article:

As the expansion process moves forward, the domain industry is pushing to raise awareness of the new options.

The largest domain-name seller, GoDaddy, is notifying its existing customers of the new endings that will soon be available. Once they are, the company plans to ramp up its advertising efforts even further, said Mike McLaughlin, GoDaddy’s vice president of domains.

Another domain-name seller, 1and1.com, launched a multimillion dollar ad campaign this fall aimed at explaining the arrival of new gTLDs. Some companies are offering preregistrations for website names on the new endings.

There are about 20 existing suffixes, dominated by the popular .com. Most consumers are familiar with a handful of other endings like .net, .gov and .edu. Polls, however, show a vast majority of Internet users don’t know about the coming expansion.

That’s fueling the public-relations push by industry. One 2013 survey sponsored by domain industry consultants found that with minimal education about the program, a majority of Internet users would feel comfortable with websites and email addresses that use the new names.

Read the full story here

Related Content

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to print (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Filed Under: New Tlds

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Recent Posts

  • MontyPython.net expires closes at $43,500
  • What is the best way to make GoDaddy auctions better?
  • Climate.vc highest reported .vc sale

Recent Comments

  • Alpha on What is the best way to make GoDaddy auctions better?
  • Matt on Understand Your Own Magic Words
  • Anonymous on Seller of Masks.com drops asking price

Categories

Monthly Archives

domain name news

© 2021 TLD Investors · All Rights Reserved

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.