WordStream put together this infographic on Google and their mobile strategy. The whole article is worth reading so check it out here
The mobile search market is experiencing out-of-control growth.
Mobile searches have increased 200% year over year in 2012, and it’s
predicted that within the next year, mobile will become the primary way
people access Google’s services. But despite early reports, Google isn’t
doomed from a sudden shift to mobile.
Far from it – the opposite in fact! Google has managed to transform itself into a “mobile first” company. Currently, the majority of Google’s $8B run-rate mobile revenue
derives from advertising (excluding Motorola). That’s why the company
is totally restructuring the way its pay-per-click advertising platform,
AdWords, works – Google wants more businesses advertising on mobile, so
it’s making mobile PPC radically simpler with the introduction of enhanced campaigns, as well as new mobile conversion types, offer extensions and a mobile app ad type, all specifically created to address mobile-centric use cases.