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Domain Investing Stats and Tips

The Five Websites That Rule The Search Landscape

February 23, 2013 by Raymond Hackney

By: RH

Webmasters have to be more creative daily to find more and more visitors. I was reading the report Experian did and when you look at the numbers the big boys do cast a wide net.

From the report:

Five Websites captured 20 percent of all search activity in Q4 2012,
while the top 500 captured nearly 50 percent. Expansion to the top 1,000
Websites reached nearly 75 percent, highlighting the challenges for
marketers to reach potential customers through search, even for those
with a large Web presence.

Top five Websites to capture search clicks

Websites Domain Q4 2012 – share of search clicks
Facebook www.facebook.com 8.48%
YouTube www.youtube.com 5.55%
Yahoo! www.yahoo.com 2.63%
Wikipedia www.wikipedia.org 2.01%
Amazon.com www.amazon.com 1.40%

Source: Experian Marketing Services’ Hitwise

Finding ways to leverage social media, along with laser like focus when it comes to search campaigns is needed on a daily and monthly basis to bring about gains in traffic and find customers.

You can read the whole report here.

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Filed Under: Search Engines

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Jeff Schneider says

    February 23, 2013 at 5:08 pm

    The search landscape is in a catacysmic paradigm shift that will be very apparent 5 years from now. Those who ignore Smart New World Marketing techniques that is being taught over at Ricks Blog are on the wrong side of the pendulum swing.
    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

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