Sedo released its 2012 market study and it is a must read for those new to domain
investing. Those with second or third tier names that want to sell them for high five figures and even sometimes six figures should take a strong look at what the mean and median prices are.
When you look at the mean average price across all domain sales was $1,885, while the median price was $600, that shows you that looking to sell average to below average names for five figures in most cases is not realistic. It does not mean it will never happen, but you need some luck and special circumstances for that to happen.
The study also shows that buy it now pricing is becoming more prevalent and that over 46% of all sales were for $500 or less. Now Sedo and other exchanges want you to price your names as it makes transactions smoother, you need to make up your own mind on that, you need to think about commissions and what level of promotion you are using.
The $500 or less number in 46 % of sales shows that there are plenty of buyers out there but unless the name is exceptional buyers are not looking to spend four figures for their domain name.
Of course there are many great sales month in and month out. You should try to get those prices for your best domains but paying attention to the actual market with your lesser but marketable names may allow you to keep the cash flow moving and make more sales.