We hear everyday how more and more people are finding their way to the Internet to do some of their shopping. Well if you run an ecommerce website you really should read the article econsultancy put out today on shoppers and their needs.
It seems a lot of shoppers need help and if they don't get it you are losing a sale. 83 % of shoppers stated they needed help when purchasing online.
Online shoppers expect to receive assistance within five
minutes, otherwise will either head elsewhere or abandon a purchase
This stat comes from LivePerson's Connecting with Consumers report,
which is based on a survey of more than 5,700 online consumers from the
UK, USA, Australia, France, Germany and Italy.
The article touches on the following topics:
- why customers abandon their purchase
- how customers want to be helped
- customer expectations
- what makes a great online experience
- the most effective ways to keep customers happy
If you run an ecommerce site this article is worth your time to make sure you are not losing business to a customer in need of help.