• Home
  • About
  • Privacy Policy/Disclosures
  • Advertise
  • Contact

TLD Investors

Domain Investing Stats and Tips

Quick Chat with Donny Simonton – Voodoo

October 1, 2012 by Raymond Hackney

By: RH

A quick chat with Donny Simonton – Voodoo.com
Voodoo

Donny it seems everyone wants to post on forums and blogs that parking is dead, Is parking Dead ?

The idea that parking is dead usually comes up every 6 months or so. 
It’s usually brought up by the same people who have decent domains that
just don’t have a lot of natural traffic.  And when you don’t have
traffic, parking your domain is probably not the best way for you to
generate money from the domain.  If you have natural traffic on your
domain, it’s really hard to beat parking your domain without fully
developing it.

What are the best kind of names to park at Voodoo ?


This is one of those questions that gets asked quite a bit.  To me it’s
domains that have traffic; those are the best domains to park with us. 
We accept traffic from every country in the world.  We accept IDN
domains.  We accept domains from all categories.  Basically we accept
pretty much every type of domain that is out there and our just job is
to help you make the most money from that domain.

From a payout standpoint would you say Voodoo is near the top ?

My finance team tells us that we are paying out an insanely high
revenue share, and I have no plans on lowering it.  Just ask around we
seem to be paying out a lot more than the other guys.

With the mobile Internet growing by leaps and bounds, how does mobile traffic perform and are the payouts per click the same ?

We usually classify traffic into 4 categories, desktop, tablets,
smartphones, and dumbphones.  Desktop and Smartphone traffic are usually
on par with each other as far as RPM goes.  Tablets usually have the
highest RPM and Dumbphones have the lowest.

Mobile traffic has definitely been increasing since the beginning of
the year, but desktop traffic has been staying very steady as well.  I
would have expected to see a drop in the percentage of desktop traffic
when there was an increase in mobile traffic.  But overall, the numbers
continue to go higher month over month.

Put on your crystal ball if you can and tell us where you see parking five years down the road ?

I remember 11 years ago when I first got my hands on a domain parking
feed and I thought the whole concept of parking domains was a joke. 
Back then I had hundreds of domains that didn’t make any money and in
most cases I could barely afford the renewal fees.  But over time it
began to grow on me and I started to see how you could actually create a
business on buying, selling, and parking domains with traffic.  The
business has changed over the years, but the overall concept is still
the same 11 years later.

I think you will continue to have a thriving domain parking business in
the next five years.  If ICANN has its way we will have another 1,500
or so new gTLDs, with half of them failing within 5 years.  .com will
still be king.  Domain parking companies will continue to be around,
whether it’s helping you monetize your domain, helping you buy a domain,
or helping you sell a domain, as long as domains are around, parking
companies will be around.


Are you going to start your own sales platform?

We have been working with a few clients on creating a domain sales
platform that will be integrated in our Voodoo.com domain parking
platform.  It will allow you to handle everything yourself, allow us or
one of our approved brokers to handle the transaction, or just allow us
to handle the escrow for you.  It will be completely up to you how much
or how little you want to be involved in the whole process.  For most
domainers domain sales is just another source of income and we want to
make the process as easy as possible.

Thank you very much for your time Donny, all the best to you and Voodoo.

Related Content

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to print (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Filed Under: Quick Chat

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Dman says

    October 1, 2012 at 9:14 am

    Great to hear from Donny. I did not know there were four categories based on what device the traffic comes from.

Recent Posts

  • That’s an interesting way to use MacyGray.com
  • Hyper Personalized Search Listings
  • One year later 7910.com closes significantly lower

Recent Comments

  • Manuel on Hyper Personalized Search Listings
  • Jose on What’s one insight that has led you to become a better domainer?
  • VC on What’s one insight that has led you to become a better domainer?

Categories

Monthly Archives

domain name news

© 2021 TLD Investors · All Rights Reserved

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.