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USA Today:Presidential campaigns buy up domain names for ‘microsites

August 9, 2012 by Raymond Hackney

It seems the Romney campaign is out there buying domain names and a lot of them. USA Today wrote an article on the domain names.

From the article:

There is no website at theapologistinchief.com or agingrockstar2012.com yet, but these are two of dozens of Web addresses Mitt Romney‘s presidential campaign has purchased and could use to tweak President Obama.

Experts in digital media say campaigns and political organizations of all stripes increasingly use the “microsites” as tools to draw attention to an issue, brand an opposing candidate or raise money around specific themes.

“It’s absolutely a good strategy,” said Vincent Harris, a digital consultant who worked with the GOP presidential campaigns of Texas Gov. Rick Perry and former House speaker Newt Gingrich. “The shorter, the catchier the name the better.”

Read the whole article here

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Filed Under: Domain trends

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Ben says

    August 9, 2012 at 3:40 am

    AgingRockstar ? these politicians are funny.

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