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Digiday: “How Eduardo Saverin Sold Facebook Ads in 2004”

August 20, 2012 by Raymond Hackney

By: RH

TaSmallfacebookking a look at a blast from the past, Digiday provided some insight to the early days of "The Facebook" as it was known back then. They posted a look at the first media kit Eduardo Saverin put together to sell advertisers on using Facebook to reach college students.

Digiday goes on to write:

Facebook’s original pitch was a bit different than the message it bring to marketers today. For one, Facebook wasn’t urging them to use social ads but instead offered to run IAB standard ad units. Yet Saverin was already emphasizing Facebook’s unique (and personal) data, explaining that marketer’s could target by sexual orientation or even by dorm.

Go to Digiday.com and check out the illustrated media kit that Eduardo Saverin used in 2004.

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Filed Under: social media

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

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