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Frank Schilling: “Every major brand will have it’s own TLD in a decade”

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By: RH

Frank Schilling came out with a blog post that talked about Google and their interest in the new tld program. Frank laid out what plans Google might have if they win such extensions as .web.

What I thought was even more interesting than the post was his comments.  Frank is very good about putting his reply to a comment right in the same comment box and answering the commenter.

Frank made one comment that every major brand will have its own TLD in a decade. He went on to say that he did not know if .com will maintain its relevance in a .Anything world.

Another comment was this, "I have “Flipped” my view because this is different. We don’t live with 24 sh*tty .com alternatives anymore. There are going to be thousands of great ones. And all those people will be pushing in this direction. You can’t fight the tide."

I would say that what is being called shitty by Frank would be desired if they were brand new. Extensions like name,travel,biz,pro,info would all be considered great strings with several applicants for each.

Another interesting comment by Frank was this,  "When I first said that .com prices were $6.00 and there were 24 tlds — today we’ve got 1900 tld apps, com is $7.35 and climbing 7% every 4 of seven years. .com will be near $50 in 2050.. I think .com risks marginalizing itself as it ratchets up prices. I like .com a lot less in a World of $50 registrations and .WEB — which will likely be free. We have reached the high-water mark for .com."

I think its hard to say what the net will look like in 2020, any guesses on 2050 are just way out there.

Comments

  3. If I was going to domainnamesales.com and read his post, why would I pay top dollar for a .com ?

  4. I think the best comment I read elsewhere is that Frank has been living on that island a little too long and lost touch with the real world.

  5. More misinformation to devalue your .com domains, don’t give up people because the sharks are swimming and vultures are circling. All GTLD’s will do is strengthen the value & relevance of the .com domains which have always been and will always be king. Until every single company in america changes from .com the value will only increase as well as traffic that results from the spillover from other extensions. It’s like when you goto buy a car and start kicking the tires and saying what a crappy car it is because it’s not brand new, and it’s used. Then the next thing out of your mouth is “how much?” and you start making offers hoping they will sell it to you cheap 😉

  6. I’ve had incredible respect for Frank over the last decade, and still continue to, however I really think he’s wrong on this one.
    There will be a place for TLDs forever, I’m sure. Just like there is for .info., .biz, .pro, etc…. but if you start giving them away for free then they will be the havens of poorly designed, half-hearted sites, or malicious neighborhoods where the scamsters hang out, just like .info has become with it’s free or cheap domains.
    Also, FREE gives off the impression it’s a cheap-o, craptastic TLD. The old notion of perceived value comes into play here as well.
    In almost 20 years in the domain biz now, I have never once sold a domain to a .net / .org domain or otherwise to a buyer who then went out and spent six or seven figures on them. Never. I don’t know of any anywhere else either. There might be a few ISPs or Net infrastructure companies that have done it, but who else? Why would it be any different now with new TLDs? Big companies want .com.
    Right now, the .com is a cesspool of crap sites, non-existing sites, scamsters, etc….. and it is the best the world has been able to assemble to date. What makes anyone else think they can create an equal playground in another extension? If a surfer goes to let’s say, 100 .shop sites, and 80 of them result in poor experiences and 20 in fair to good experiences, do you think they will keep using the extension? I don’t think they will. They will revert to where the most good experiences occur….in .com .
    Lastly, right now, would you spend $5,000 on a diamond ring for you wife on a .biz site? How about a .com site?
    Where is the trust located? There is your answer.

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