Written by: RH
It all comes down to new and old. I had a woman I have known for years tell me that her boyfriend of three years cheated on her. She told me that the woman was nowhere near as pretty as she was, and that she was not being arrogant. She was getting tired of the relationship anyway and said she was thinking about breaking up with the guy before he cheated.
She was upset more at how he could have cheated with someone inferior to her in the looks department. I did not want to come off as cold, so I made sure she really was not heart broken about the guy and was looking to move on anyway. She said yes.
I then said the answer to your question is new versus old. Nothing more, nothing less. There is nothing like new even if after careful thought you realize its not as good.
If the new tlds are going to be so good and bring about new ideas and creativity, what about the cool extensions available now ?
Why isn't .Name successful ? Everyone has a name, actually they have many, first, last, business, maiden, nickname.
To hear many talk .net is not desirable for them. The arguements include that its an obvious number two that makes your brand look inferior, you are not successful enough to afford the .com, etc… Imagine if .net did not exist and was going to be a "new" tld. People would be going crazy. The hyperbole would go something like, ".Net is the new .com, I mean come on, its called the inter NET."
Instead many who think .net is inferior, would love to own a brand new .WEB. Web sounds good to them. Why ? Because again its new versus old, nothing more, nothing less.
There are so many extensions that should be doing better, they are already intuitive, have popular usage etc…
Make sure when you think about regging a new tld, you think about what it will look like down the road when the new next best thing is being marketed.