Steve Smith from Online Media Daily, wrote a piece about tablet users and their Internet usage.
From the article:
According to research from Knowledge Networks, tablet-owning consumers on average spend 48% more time each day with the Internet — 4 hours and 19 minutes across platforms compared to 2 hours and 55 minutes for all users.
Knowledge Networks extracted the data from their MultiMedia Mentor database of metrics charting media usage across eight media for adults ages 18 to 64.
Owners of tablets spend just under an hour a day (55 minutes) with the Internet on these devices. The other major tablet uses — social networking, search and gaming — each account for about 15% or 8 minutes each of tablet time.
How will the greater tablet usage affect direct navigation traffic is the question many domainers will have. As more and more apps are used on tablets, will this add to fewer people typing in a name in the address bar ?
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