In an article from Adotas.com, Gavin Dunaway writes an interesting article on the value of SEO.
They’re both wrong: public perception of SEO is, by nature, a few years behind the industry most of the time. Why?
1. People are usually aware of SEO when it’s done badly: most people think of news as “news” and not a smart SEO play; most people think of keyword-stuffed articles as SEO, not as an obsolete SEO strategy.
2. The people who try to rank for SEO-related terms are usually selling high-margin, low price-point products, which tend to be scalable and commoditized.