Obviously the biggest domain story of 2011 is that ICANN has finally approved their new gTLD program.
Now it will be some time before any new tld hits the market, most likely 2014. The exception to this is .xxx which got approved on its own.
ICM registry, the .XXX registry, has announced the preliminary timeline for launch of .XXX.
The registration process will take place in 3 big steps:
Sunrise: as from September 2011
Sunrise A : – The members of the adult industry from within the sponsored community (holders of a pornographic website or people operating within the adult sector industry) and the registered trademarks holders or intellectual property rights owners.*
The members of the pornographic industry who don’t own a registered trademark but who already have an identical domain name under another extension. They will have to ask the equivalent of their domain name under .XXX.
Sunrise B: block of .XXX domain name by trademark owners from outside the sponsored community
Landrush : registration for all the members of the sponsored community. *
General Availability should begin in November.**
So there will be a flood of new tlds on the market, along with data that time spent on apps outpaced the web for the first time.
According to new statistics from analytics firm Flurry, the average mobile user now spends 9% more time using mobile apps than the Internet. That’s 81 minutes per day for mobile apps versus 74 minutes per day spent surfing the Web (both desktop and mobile).
So will the small domainer be overwhelmed with too many things going on at once ? I think they will be overwhelmed. Not enough money to keep up with every new tld, not enough time to read everything that comes out. In addition to reading you have to know the agenda of the writer. Someone like Michael Berkens, has great interest in the new gTLD program. He plans on providing a consulting service to them at www.rightofthedot.com. In no way should you not read his blog, but know he has a vested interest.
The .com will be a stronger king speech you will read and hear a lot too. IMO dilution is dilution.
For example: Let’s say you live in a town with 500 other residents. You own the only restaurant. Everyone believes you are a great cook and the service and staff is the best. You serve 500 dinners a night.
Now someone comes along and opens a taco stand, it is nowhere near your quality. But a few people decide to check it out one night and a few continue to try it each night. So now you are serving 490 dinners while the taco stand serves 10. You are still king of the town, but you have been diluted. Spin it anyway you like. But if you had all 500 dinners a night and now serve between 450 to 490 you are diluted.
The small domainer needs to focus now more than ever. Schilling, Berkens, Ham etc… can afford to take chances and lose money. The small domainer cannot. So start really looking at your portfolio get rid of the junk.
Best of luck to everyone.