Back in 2015, without discussing it in the BrandBucket experience thread on Namepros, a couple of members Brand Pluck and Crocodile Dundee started a new kind of auction. They were auctioning off brandable domain names that had been accepted by BrandBucket.
After this a few others took notice, and some others were reporting these threads as a violation of BrandBucket’s TOS.
The auctions saved a step for prospective BrandBucket sellers, they don’t need to worry about being rejected, the name is already approved.
Back then people wanted to get their names into BrandBucket and not have to worry about rejections. For many getting that approval sticker as Joseph Peterson calls it, meant everything. They did not see how to sell a brandable without the aid of BrandBucket.
Of course there are plenty of places to sell a brandable but that is for another article. At the time of the birth of BB wholesale on Namepros, there were roughly around 15,000 domains listed on BrandBucket.com. Today BrandBucket is approaching 40,000 domain names.
The wholesale market has taken a hit as I guess was to be expected. So many people joined BrandBucket and waited for $1 or $2 .com special to register names, get them approved and look to make just $10 or $15. These approved names were going for $50 to $100 in 2015. Another part of the equation is quality, there seems to be a lot more lower quality names approved and people are happy to just pocket $10 profit, which on $1 is not a bad ROI.
Noteworthy brandable investors such as Doron Vermaat have pulled their domains from BrandBucket. Others have expressed they may pull their domains as well. While others will keep their best names off the platform and leave the names they really don’t feel they can sell or have a low priority in their portfolio.
Tim Culpepper from Domain.Buzz just listed 40 names as one lot with a buy it now that works out to just $34 a name. These names have intrinsic value of $400 comprised of listing fees paid. The current high bid is just $190.
You have to know when to leave a domain party early before there are just too many guests. The host cannot feed everyone to satisfaction.