In the May edition of Entrepreneur magazine there is a feature on Peter Boychuk, the Georgia native that purchased ShipYourEnemiesGlitter.com for $85,000 on Flippa.
Boychuk was the high bidder in what was deemed Flippa’s most active website auction ever.
The website and auction got a ton of outside press from the likes of The Guardian, Venture Beat who deemed it “perhaps the easiest money ever made in history.” and Business Insider to name just a few.
Boychuk has grown S.Y.E.G. to be more than just glitter. You can send your enemies a bag of dicks (gummy dicks that is)
The article touches upon the belief many had that this was just a fad that would just go away. One Reddit member proclaimed, “The person who bought it for $85K is going to hate themselves.”
Boychuk has a completely different take, calling it the best investment of his life.
From the article:
“It was the best investment of my life,” says the buyer, Peter Boychuk, who very much doesn’t hate himself. More than a year later, the site has done sales “in the high six figures.” And he beat the odds by thinking differently — not as the owner of a viral site, but as the owner of a startup with lots of potential.
Boychuk is 28 and lives in a tiny Georgia town called Buford. He dropped out of college six years ago, then set up a business in his house selling car parts online. Now he has a 12,000-square-foot warehouse and three to five employees. He follows his gut. When he saw Ship Your Enemies Glitter, he thought: If people are buying this, what else might they buy? So once the site became his, he rounded up his auto-parts employees to brainstorm new gags. “They thought I was crazy,” he says.
Boychuk has created a Sister site to S.Y.E.G. Taking the focus off enemies and placing it on friends, Boychuk created Ship Your Friends Bacon.
The article is a very good read, especially for those thinking about starting their own project or brainstorming about being the next viral sensation.
Read the full article on Entrepreneur.com
This was absolutely fantastic and you got them a customer with this post. My brother is getting a big bag of dicks at work. #paybackishilarious
This is where the money is at, not listening to some idiot sherpa or buying a pos new tld.
Develop something make the real money, be the pimp and not the ho.
Many similar sites on google, as for me I just started PoemMail.Com with one of the poems allowing for “bad business” feedback, the online world is truly amazing these days