In the May edition of Entrepreneur magazine there is a feature on Peter Boychuk, the Georgia native that purchased ShipYourEnemiesGlitter.com for $85,000 on Flippa.
Boychuk was the high bidder in what was deemed Flippa’s most active website auction ever.
The website and auction got a ton of outside press from the likes of The Guardian, Venture Beat who deemed it “perhaps the easiest money ever made in history.” and Business Insider to name just a few.
Boychuk has grown S.Y.E.G. to be more than just glitter. You can send your enemies a bag of dicks (gummy dicks that is)
The article touches upon the belief many had that this was just a fad that would just go away. One Reddit member proclaimed, “The person who bought it for $85K is going to hate themselves.”
Boychuk has a completely different take, calling it the best investment of his life.
From the article:
“It was the best investment of my life,” says the buyer, Peter Boychuk, who very much doesn’t hate himself. More than a year later, the site has done sales “in the high six figures.” And he beat the odds by thinking differently — not as the owner of a viral site, but as the owner of a startup with lots of potential.
Boychuk is 28 and lives in a tiny Georgia town called Buford. He dropped out of college six years ago, then set up a business in his house selling car parts online. Now he has a 12,000-square-foot warehouse and three to five employees. He follows his gut. When he saw Ship Your Enemies Glitter, he thought: If people are buying this, what else might they buy? So once the site became his, he rounded up his auto-parts employees to brainstorm new gags. “They thought I was crazy,” he says.
Boychuk has created a Sister site to S.Y.E.G. Taking the focus off enemies and placing it on friends, Boychuk created Ship Your Friends Bacon.
The article is a very good read, especially for those thinking about starting their own project or brainstorming about being the next viral sensation.
Read the full article on Entrepreneur.com