Behind the Keyword “Now”

In the land of new gtlds the kid getting the most love the past couple months has been .Now. From an endless stream of posts on X to some big sales from Top.Domains people want to know what’s happening NOW?

NOW as a suffix in .com has had a fair number (737) of domain sales. When looking at Namebio you see that the keyword was stronger a decade ago when it comes to .com sales. The five figure sales came in the 2006 to 2019 window.

All the $10,000 + reported keywordNow.com sales:

connectnow.com	120,000 USD	2013-04-05	Sedo
newsnow.com	88,800 USD	2016-05-25	Uniregistry
justnow.com	50,000 USD	2015-02-08	Uniregistry
cinemanow.com	23,500 USD	2019-05-06	GoDaddy
ritenow.com	12,000 USD	2015-02-08	Uniregistry
getnow.com	10,600 USD	2011-04-05	Sedo
callnow.com	10,002 USD	2006-05-02	SnapNames
apartmentsnow.com	10,000 USD	2009-05-31	Afternic

Interestingly Connectnow.com which sold for $120,000 was left to expire six years later. The domain name was won at auction on DropCatch for $9,550 in 2019.

$10,000 + reported .now sales

watch.now	79,988 USD	2025-07-16	TOP.DOMAINS
love.now	79,499 USD	2025-07-07	TOP.DOMAINS
wow.now	37,500 USD	2024-11-30	TOP.DOMAINS / Atom.com
peace.now	25,000 USD	2025-07-10	Atom.com
sign.now	15,359 USD	2025-07-07	Atom.com
hungry.now	14,892 USD	2025-07-14	New.Life / Atom.com
pure.now	12,999 USD	2025-07-19	Atom.com
rare.now	11,359 USD	2025-07-01	Rebrand.now / Atom.com

High Frequency: “Now” is included in lists of high-frequency English words, suggesting it’s very commonly used in general language.

The Wikipedia page about the most common words in English also includes a list with ranks and notes “now” at 73.

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