Looking back at the past 4 years of GoDaddy sales data, 2023 topped them all. Even though there were approximately 3,000 less sales in 2023 vs 2022, dollar volume was up a little over $4M. The other interesting tidbit for me was they only had 3 six figure reported transactions, last time that happened was 2019.
For a part of 2021 GoDaddy was actually reporting retail sales. Ava.com got reported in July of 2021, the sale took place in February 2021.
They initially started reporting domain name sales in 2020 and the data was always behind a few months. The reporting of sales from GoDaddy ended in 2021.
| Year | Total number of domain sales | Dollar Volume | Average Sales Price |
| 2021 | 102,093 | $51.4M | $503 |
| 2022 | 101,683 | $56.4M | $555 |
2023 had 98,636 domain name transactions. Dollar volume came in at $60.6M. This is the highest dollar amount for any year recorded by Namebio. GoDaddy also had an average sales price of $615.
Even with rollbacks and the tireless work of Michael Sumner @namebio to get the data as accurate as possible, GoDaddy continues to see their reported sales grow.
Take a look back to 2018, not that long ago and there were only 36,524 sales for $15.6M.
Here is another whopper, there were 411,491 transactions under $100 for 2023. Namebio reported a total of 145,266 transactions $100 or more in 2023. 98,636 of those took place at GoDaddy.
“…they only had 3 six figure reported transactions…”
The key word here is “reported.” It’s “NDA city” out there. We haven’t been able to report our largest sales in years because of NDAs.