Rick Schwartz reveals the domain name behind 7 figure LTO deal

Back on November 14 I wrote that Rick Schwartz posted on X that a domain name that he paid just $480 for has closed in a $1.3M LTO deal. Rick spells out the terms of the deal in the post which includes equity.

The domain name is AiReviews.com. Rick paid $480 for the domain name.

I can finally reveal the name involved in this deal.

AiReviews .com

Now listen close.

Most domainers would’ve flipped it for a quick thousand. I don’t play that game.

It’s not about the domain.
It’s not about the price.
It’s about the DEAL you create.

If you’re happy… https://t.co/81kdg99RR6
— RickSchwartz.com 👑 Domain King® 👑 Since 1995 (@DomainKing) November 26, 2025