Semantic Search bringing about improvements on Atom

Darpan Munjal posted on X that so far so good when it comes to Semantic Search. He did note they are just getting started and more work still needs to be done. The Castello Brothers pointed out a couple of their top domains like Kennel.com and Traveler.com did not show up when they did an appropriate search that should have showed their names.

Still it looks like Atom is off to a good start, with time on site, bounce rate and conversion rates all showing improvements.

We launched Semantic Search just two weeks ago (https://t.co/GhhnuB43Sf)

It’s early, but we’re seeing clear improvements in time on site (5x), bounce rate (2.2x), and conversion rate (3x).

We'll keep iterating, but one thing is clear:
A more natural, conversational search leads… pic.twitter.com/2FSR77ZKab

— Darpan (@darpanmunjal) July 29, 2025

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