Namepros member William posted today about a domain sales and change in strategy. After having a $1,999 buy it now on a domain name he got the buyer’s final offer at $1,500. Instead of accepting he raised the price to $4,500.
The whole thread is a good read for those newer to the business or those who have been around awhile who have not switched up their game.
Read at Namepros
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From the post:
Most domainers, when sales slow down, instinctively lower their prices. Bills come in, renewals pile up, and slashing BINs feels like the only option. I’ve done it myself. But recently, I tried something different—and it worked.
I just had WatermelonAI.com listed for $1,999. Got an inbound offer for $1,300. I declined. The buyer came back with the classic “$1,500 final offer.” At this point, most people would say yes to avoid “losing the fish.”
But I paused.
If this person is negotiating, they see value. And the truth is, even at $2K, the name was underpriced. So I did the unthinkable: I increased the BIN price to $4,500 right then and there.
Two hours later… sale closed at $2K.
Why did it work? Because perception matters. Scarcity matters. Confidence matters.
Even Atom.com has a “scheduled price increase” that kicks in when buyer interest spikes—because price increases signal value. Reductions can signal desperation. If I remember correctly, Darpan has stated multiple times that decreasing prices did not lead to more sales. I think that was echoed by Margot (BrandBucket) at some point as well.
This brings me back to an older thread I wrote: Pricing too low can cost you a sale. Not just in profit—but the sale itself.
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