GoDaddy Domain Academy released a video highlighting their “How many people” tool. When you are looking for info on first name domain names you might want to acquire the data is always helpful. I have used sites like Nameberry.com, BabyCenter.com, BehindTheName.com to do research. The GoDaddy tool looks to be using US Census Data.
Here is an outline and the video below:
Key Topics: • Introduction to the How Many People Tool: Joe introduced the “How Many People” tool, which helps identify the potential market size for a domain name by analyzing proper names, including first and last names, to estimate the number of potential buyers. 0:00
• Using US Census Data: Joe explained that the tool uses the latest US census data to query popular names like Joseph, revealing that there are over 800,000 people with that name born in the last 40 years, making it a significant buying pool. 0:29 • Exploring Name Variations: Joe highlighted the importance of looking up variations and common nicknames, such as Joe, which has an additional 37,000 potential buyers. They also mentioned that David, the 7th most popular name, has about 840,000 potential buyers, with another 4,000 named Dave. 0:57
• Analyzing Last Names: Joe demonstrated the tool’s capability to analyze last names, using Smith as an example, which has two and a half million people in the US. They contrasted this with a less common last name like Smithy, which has fewer than 100 people, indicating a smaller market size. 1:24
• Tool’s Effectiveness: Joe summarized that the tool effectively provides an idea of the potential audience size for first and last names, helping users estimate the ease of reselling a name and the appropriate price based on market size. 1:45
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