Darpan Munjal hinted at something big coming for Squadhelp yesterday with a single tweet.
Today comes the announcement on their blog.
Why Rebrand?
There are many reasons for this rebrand. After helping thousands of clients, we understand the “whys” of rebranding and renaming better than most.
In our case, becoming Atom is primarily about reaching our potential.
Squadhelp was a great name for what we used to focus on exclusively – crowdsourcing business names with the help of a huge creative community – but we now offer much more and we have a fairly significant roadmap for expansion.
By choosing a powerful ultra-premium domain, we’re betting on ourselves and taking the exact advice we give our clients, ultimately leading by example. Here are just a few reasons we chose Atom.com as our new home and Atom as our new name:
- Domains matter: As a naming platform and domain marketplace, we know how important a domain is to overall success. We’re proving this with Atom.com.
- More authority, more trust, more sales: A memorable, powerful name is simply more trustworthy than the alternatives. Trust leads to brand loyalty and buzz, all adding up to more sales and a thriving brand.
Under the Atom banner, we will build a strong brand that aligns with what we do and embark on a journey to becoming a B2B household name.
What Does Atom Mean
We considered hundreds of name ideas for this rebrand. Doing justice to what we’ve built and making space for what the brand will become proved a tall order. We followed a structured methodology including a very significant Audience Test to lead us, ultimately, to Atom.com. Here are just a few of the reasons we are now Atom:
- Atoms are the creative material of the universe
- Atoms are powerful
- The atom signifies innovation
In other words, Atoms are the building blocks of everything, and Atom.com will soon provide the building blocks of every great startup.
Atom will be a startup ecosystem designed to provide everything founders need to build and launch a new brand or grow an existing brand – starting with the perfect domain.
What is Atom for Startups and Ventures?
As we expand Atom, we’re not abandoning anything already offered by Squadhelp. Instead, we will build on the current capabilities of our platform, improving our domain marketplaces and adding new features that will help founders choose the perfect name and domain for their startup or venture.
Under the Atom umbrella, we will also add further naming and branding tools designed to maximize the potential of startups. Our roadmap includes plans for expanded creative services, IP and trademark protection, domain management, customer insight opportunities, advanced branding tools, and much more.
One of the best rebrandings in memory. Brilliant.
I thought the same David as soon as I saw the new name.