Forbes published an article on rebranding. “Everywhere You Look Companies Are Rebranding—But Why?”
The article takes a look at why so many companies and organizations have been rebranding.
From the article:
Executives Increasingly Support Rebranding When Needed
Certainly, the pandemic and the many pressures it put on business nudged organizations closer to taking the first step in a brand change journey. A Hanover Research study found that 75% of companies did work on their brand between 2020 and 2021. A 2022 UpCity survey found that 51% of businesses had changed their branding since Covid-19 began. Forrester Research documented a rise in rebranding among B2B companies.
Read the full article on Forbes.
