Paramount purchased Paramount.xyz from Swetha for $45,00 back in February of 2022. It seems they have some other properties also using a .xyz for their NFT projects. StarTrek.xyz looks pretty cool if you are a Trekkie.

I did come across TMNT.xyz for Teenage Mutant Ninja Turtles. That site is not live currently.

Nickelodeon.xyz has a marketplace for their NFTs and is promoting mashups.

Mix and Mashup

The Splat Factory is in full swing! It’s time to collect a full set of 10 Slime so you can unlock one of 500 ultra-rare Mashups.

It would be nice to see more entertainment companies in the Web3/Metaverse space use .xyz for those projects, to separate them from their traditional corporate offerings. I am sure .xyz domain investors would be thrilled. And no I only own one .xyz so I am not someone that would benefit from any grand adoption.