You can now purchase a .eth domain name with fiat currency. I know I spoke to people who did not understand how to get a .eth domain name. These were people outside domaining who saw friends on Twitter with a .eth. I always thought they had to find a way to let people but with cash.
According to an article on CoinTelegraph.com they will now be available to register using fiat. Ethereum Name Service has integrated fiat payment options for new decentralized domain registrations in a new partnership with MoonPay.
A statement from ENS founder Nick Johnson highlighted the service’s focus on making Web3 “human-readable” to simplify the process of obtaining decentralized digital identities. ENS allows users to map human-readable names like “cointelegraph.eth” to machine-readable information like cryptocurrency addresses and URLs:
“This allows us to reach those who are either just entering the space or who are not yet comfortable with transacting and would prefer to use the currency and payment form they understand best.”
Smart move in my opinion.