Kayle Larkin published an article on landing pages over at SearchEngineJournal.com that’s worth a read for those who test their own landing pages in order to sell their domain names.
While the article focuses on businesses offering a product or service they sell many times over, it can be helpful for domain investors to get some insights.
Kayle writes, “The design of a good landing page is an intersection of art, marketing, and psychology.”
Landing pages should be distraction-free in order to focus on the task at hand – getting the visitor to convert.
Most importantly, the page has to pop! An eye-catching hero image and visuals help to capture the visitor’s attention and convey what the offer is in a way our brains can process quicker.
Kayle goes on to talk about keeping it free of fluff and for domain investors I think that includes eliminating words like premium to describe your domain name. Focus on how the domain name can improve a prospect’s business, non profit or vanity project.
The article goes on to show 5 companies with top notch landing pages, you can read the full article here.
Read other articles on effective Landing Pages
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