Rebranding from a not so great .com domain to an alternative spelling on a .ai? Gohoppin.com to Orbiit.ai.
This one is courtesy of Transform Magazine
A virtual networking community has rebranded and pivoted its business in a survival attempt, having been hit hard by the Covid-19-induced economic crisis.
Tech start-up Orbiit, formerly known as Hoppin, worked with London-based design agency Lovegunn to rebrand and stay agile and afloat.
Hat tip to Lox
This is a company “drunk behind the wheel”.
I would imagine the same people made both naming decisions because much the same mistake has been made twice. They probably need to consider that that is something they are not good at and outsource it.