SchoolWebsite.com was picked up for $888 back in 2004 at Snapnames. The buyer was Frank Schilling. Frank held the name for 9 years and then sold it for $30,800 at Uniregistry.
The buyer was a British company Founded by Daniel Clarke in 2004.
School Website is the UK’s leading provider of websites to education, with a portfolio of more than 450 independent schools and 600 primary and secondary schools, as well as the UK’s leading multi-academy trusts.
The company has become synonymous for its innovative approach to technology and in producing original user centric creative that is data driven – so to provider its customers with a higher conversion and better ROI.
The company was acquired in 2016 by FinalSite for an undisclosed amount. They let the domain name expire and it closed at $3,211 at GoDaddy auctions.
There are not many backlinks according to Ahrefs so this is really not an SEO play.