New domain name investors often are given the advice, “Check the sales data to learn about what’s a good domain name.” A cursory glance of the sales data provided by Namebio or DNJournal can leave one confused or hastily registering bad domain names.
You need to go much deeper into the data. If you are new to the business you will see all kinds of domain names sell.
Names that were purchased for domain authority and backlinks, names that mean something to only one entity on the planet. A domain name selling in another language unknown to the reader.
WebMonkey.com selling for $65,500 while not a bad sounding brand, new investors might start thinking any old two word combo that seems decent is worth $60,000 plus. This was an SEO play.
You would end up seeing CrapLogo.me selling twice, once for $326 and 8 years later for $735.
This might have someone new to the business thinking, “Wow anything can sell!”
They would need to know to use tools like Ahrefs to see that the domain has a Domain Rating of 29. 2,521 backlinks. Vanity Fair and Consumerist.com.
New domain name investors have to understand about outliers like an end user sale for 0api.xyz on Sedo for $3,500. A NLLL.xyz selling for $3,500 is not an every year occurrence let alone every week.
You need to know about domain names not getting paid for at one venue and selling for more or less at another on a drop. The GoDaddy non payments that end up as a win for DropCatch are a perfect example.
So you need to take a deep dive into the data not just take a look at the data. It requires more than a couple minutes.
When using Namebio use filters for Venue. When you see Sedo, BuyDomains, NamePull those are mostly end user sales. A lot of the GoDaddy, NameJet, Catched, Park.io is wholesale, domain investors bidding and catching.
Use tools like Ahrefs, Majestic.com, Moz, DotDB, and Archive.org to check out all the angles.
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