Coach.co was listed at Sedo according to Archive.org for 50,000 Euro. The domain sold on Wednesday for $29,814 at Sedo. So it looks like there was some negotiation and both parties were satisfied.
In .com news someone hit the jackpot on a random 3 character.com. i7d.com a domain name that traded twice before for low three figures. It sold for $5,000 on Sedo.