People have short attention speeds and if your website takes a long time to load, you have a problem.
Sometimes what you don’t think is a longtime can apparently still cause many to click away.
I read SmallBizTrends.com daily and came across an article on website load times.
I thought a couple of these stats stood out,
In fact, 64% of shoppers who are dissatisfied with a visit to a website will decide to shop elsewhere next time. The threshold for dissatisfaction is also high. A one-second delay could result in lowering customer satisfaction by 16%. A ten-second delay could result in a 65% reduction in customer satisfaction.
The lack of patience applies to businesses of all sizes. For example, the BBC loses an additional 10% of users for every extra second it takes for its site to load. Conversely, if Yahoo!’s site experiences a reduction of load time by just 0.4 seconds its traffic increases by 9%. If an eCommerce site making $100,000 a day experiences a one-second delay it could lose $2.5 million in yearly sales.
It’s also important to think about how fast your domain name sales landing pages load on various service providers.
They also provided an illustrated look in an infographic provided by Website Builder Expert.