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How domain age affects sell through rates

August 19, 2020 by Raymond Hackney

Domain age and sell through rates

Darpan Munjal of Squadhelp tweeted out some interesting data with regards to domain age and sell through rate.

Darpan cites numbers from 25,000 domain names listed on or before January 2020.

Domains that are aged 15+ years see the best jump.

How does the Domain Age affect STR?

Interesting that STR stays relatively same from hand-reg till 5 years and then shows massive jump for older domains, despite higher selling prices

A more focused investment approach on higher quality, aged domains can deliver better results pic.twitter.com/j49lrM38b6

— Darpan (@darpanmunjal) August 19, 2020

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Filed Under: Domain trends, Domaining 101

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Lifesavings.online says

    August 19, 2020 at 5:09 pm

    I think that when you get down to it, there’s really nothing to do with age in a literal sense…but the quality. Those aged domains were picked out and never dropped, that’s because they were avaiable back then, obviously. Also, they were among the first to get taken for the obvious reason – they are better.

    Also, for every ONE good 15+ yr old .com there are probably 1000 bad ones too. If you need to look at the age to tell you something which you don’t already see in a given domain, perhaps you shouldn’t be domaining imo.

    It’s like a fools errend to pay attention IMO.

  2. Boris says

    August 19, 2020 at 5:26 pm

    Interesting article,

  3. Snoopy says

    August 19, 2020 at 5:42 pm

    Not surprising. Age is one of the biggest factors for domain values.

    Hope people don’t misread that chart, the 25,000 names in the sample are already hand picked by SquadHelp and the real sell through rate for a domain portfolio is likely 10% of those numbers.

  4. JJ says

    August 20, 2020 at 2:21 am

    the age refers to the date on which the domain was first created or the years that an investor has had it without selling it or letting it expire?

    • Snoopy says

      August 20, 2020 at 3:17 am

      The creation date on the whois record.

      • JJ says

        August 20, 2020 at 12:33 pm

        the age of the whois would have value if it saved the complete history, from the first register (this is the real age). I have registered expired domains and consulting archive.org, I see that many of them are 10 or 15 years old, although the whois says “registered on 2020”.

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