Bree Chapin published an article on TheNextWeb, while not geared toward domain investors, that’s not the core audience.
But I do believe she put together a great article on landing pages that domain investors should read and incorporate in their selling strategy.
From the article:
Speak the visitor’s language
Striking the right mood for the right audience is also vital.
It’s important to match the language and visual design of the pitch to the emotion that is to be communicated to site visitors, whether it’s a sense of trust or flirting with danger, formality, or friendliness, stoic seriousness or cheek.
Tailor the message to customers. Here is a comparison of the language and imagery of two private jet services.
NetJets targets business people interested in luxury and exclusivity—feelings commonly associated with the idea of private air travel. On the other hand, VistaJet focuses on well-heeled families, making it sound like a completely natural fit for their life. The company’s offering is attempting to attract a core customer that fits a specific persona; hence, the landing page’s design conveys a mood and style that speaks to that target market’s sensibility, particular needs, and values.
I think the takeaway here should be to not just use stock pictures, take some time to really convey your message to those who come upon your landing page.
Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com
