Back in the days when .mobi was hot, prime keywords brought in big dollars. One of the highest valued and most competitive keywords is Insurance.
Insurance.mobi sold for $42,005 in 2007. The domain was left to expire 13 years later and closed at $2,026.
Looking at archive.org it does not look like the name was ever developed into anything.
The owner was QuinStreet the owners of Insurance.com
Yep I also bought a few of these back in the day, how wrong we were!!
Insurance is a generic name and not sure why one allow insurnace.mobi to expire. Well, as the company owned insurance.com , thats the one and only unique on the internet. Incidentally, I owned http://www.insuran.com which is also mean the same in Indonesian/Malaysia languages and maybe a few other languages. anyone has any clues on the market value of insuran.com ?
I’m surprised it sold for that much even but a good keyword is still a good keyword I suppose. I have a handful of mobi domains i spent a considerable amount on at the pool auctions in 2006. i will drop them sooner or later. i keep renewing them with the hope that maybe one day i can at least make back what i spent on them but its not going to happen.
I remember when Rick bought Flowers.mobi for 200K at TRAFFIC. DotMOBI was a big deal at the time because there was very little TLD competition (compared to now) and its launch was a huge affair. We acquired LagunaBeach.mobi for peanuts (we owned LagunaBeach.com at the time), but we eventually let it go.
I did not know you delved into .mobi David. But I guess if you got for peanuts.
Hope you are well.