The big news in domaining today is the $175,000 sale of My.life. The domain was purchased for $100,000 up front and the other $75,000 due by the end of the year. This will be the largest .life sale ever reported.
MyLife.com has been through a couple name changes before. The information brokerage founded by Jeffrey Tinsley in 2002 started as Reunion.com. According to Wikipedia In 2007, MyLife.com received $25 million in venture funding from Oak Investment Partners. The company changed its name from Reunion.com to MyLife.com after merging with the search engine company, Wink, in the fall of 2008. According to Tinsley, the company’s 2008 revenue was estimated at 52 million dollars
Would it have been smart to secure the exact match new gtld or just an added expense that was not needed? Now of course I am not talking about rebranding or changing too My.life but just as something to have. The other thought would be the buyer will be doing mylife.com a favor sending them traffic.