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Should mylife.com have picked up My.life?

April 17, 2020 by Raymond Hackney

My.Life

The big news in domaining today is the $175,000 sale of My.life. The domain was purchased for $100,000 up front and the other $75,000 due by the end of the year. This will be the largest .life sale ever reported.

MyLife.com has been through a couple name changes before. The information brokerage founded by Jeffrey Tinsley in 2002 started as Reunion.com. According to Wikipedia In 2007, MyLife.com received $25 million in venture funding from Oak Investment Partners. The company changed its name from Reunion.com to MyLife.com after merging with the search engine company, Wink, in the fall of 2008. According to Tinsley, the company’s 2008 revenue was estimated at 52 million dollars

Would it have been smart to secure the exact match new gtld or just an added expense that was not needed? Now of course I am not talking about rebranding or changing too My.life but just as something to have. The other thought would be the buyer will be doing mylife.com a favor sending them traffic.

 

Should MyLife.com have purchased My.life?

Yes
No

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Filed Under: Domain Sales, new gtlds

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Blogster says

    April 17, 2020 at 2:04 pm

    That would be the stupidest thing for them to do.

    my.life will drive traffic to mylife.com for FREE.

    To even say that seems to defy domainer logic. LOL

    • Raymond Hackney says

      April 17, 2020 at 2:51 pm

      As I said, I am not talking about rebranding or changing too My.life but just as something to have. The other thought would be the buyer will be doing mylife.com a favor sending them traffic.

      • Konstantinos Zournas says

        April 17, 2020 at 6:59 pm

        Blogster did not talk about rebranding.
        He sad that buying would be stupid because now they saved $175k and they will be getting free traffic from a future developed site!
        Otherwise they would pay $175k and get no added traffic!

  2. Samer says

    April 17, 2020 at 2:15 pm

    No. That would be a downgrade.

    Stick to consistency, reliability of .COM.

    Are they rebranding? question would only be valid if rebranding.

  3. Samer says

    April 17, 2020 at 2:17 pm

    No. That‘d be a downgrade.

    Stick to consistency, reliability of .COM

    Are they rebranding? question would only be valid if rebranding

    • Raymond Hackney says

      April 17, 2020 at 2:53 pm

      Now of course I am not talking about rebranding or changing too My.life but just as something to have. The other thought would be the buyer will be doing mylife.com a favor sending them traffic.

      • Samer says

        April 17, 2020 at 3:16 pm

        How much traffic can“.Life” possibly take from “.Com”? well-known 1 too

        Samer

        • Raymond Hackney says

          April 17, 2020 at 4:35 pm

          No the .life give traffic to the .com.

          Some believe if you develop say a name like My.life that it will give some traffic to mylife.com as people will just default to .com.

  4. Snoopy says

    April 18, 2020 at 2:07 am

    Waste of money.

  5. Kwan Nyathi says

    April 18, 2020 at 9:01 am

    Scratching my head on this one. 175k for My.life? If its an enduser , you wonder what they were thinking. Wouldn’t surprise me to see a 90% price drop in the next few years

  6. lifesavings.online says

    April 19, 2020 at 10:19 am

    As if MOST traffic doesn’t come by *clicking a good looking link*…

    As if my.life will *leak* traffic to mylife.com though DNS routing errors…

    Give me a break! The DIRECT traffic gained by having a CTR that blows the .com version out of the water makes up for any imbeciles that visit and decide to go to .com next.

    Some users *might* my interpret, and try to return, and go to mylife.com…In this case, they realize and correct the error. What happens to Google signals for the mylife.com domain? Their bounce craters, time on site plummets.

    Meanwhile, those users, wherever they come from, stick to my.life…the site which the came for.

    nTLD blow .com out of the water guys. This ‘leak traffic’, turn it against them. Use my analogy because it’s real. “mistaken visits” send HURTFUL signals for the .com!

    I have tested EMD .com vs NTLD extensively and looked at MANY angles.

    .com’rs fear my arguments, which is why they ban me instead.

  7. Ethan says

    April 19, 2020 at 8:54 pm

    I would say they don’t need to. My.Life isn’t likely to do the same business as MyLife.com so there is no need to worry about competition.

  8. Snoopy says

    April 21, 2020 at 12:26 am

    Let me guess, you still haven’t sold a single new tld domain?

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