Reuters reported that the U.S. Supreme Court will hear an appeal by the U.S. Patent and Trademark office. Federal courts have rejected trademarks for other similar names, such as hotels.com, mattress.com and lawyers.com.
From the article:
The U.S. Supreme Court on Friday agreed to consider a bid by a federal agency to prevent the popular hotel reservation website Booking.com, a unit of Booking Holdings Inc (BKNG.O), from trademarking the site’s name, contending that it is too generic to deserve legal protection.
The justices will hear an appeal by the U.S. Patent and Trademark Office of lower court decision allowing the trademark because by adding “.com” to the generic word “booking” it became eligible for a trademark.
Tip of the cap to Sarah.Kate