For those that missed it Mailchimp is getting into the website builder business.
One of the founders Ben Chestnut shared an interesting naming related story on the Mailchimp blog:
Now, most of you wouldn’t know this, but the name of our little tool was “WeeMailer” (the app was small, fun to use, and collaborative, so “wee” covered all the bases). When I went to buy the domain “WeeMailer” I stopped to reflect a little. “Would we always be small?” Perhaps most importantly, “shouldn’t we exploit the fact that all humans love and adore monkeys?”
I made the decision to buy the domain name, “ChimpMail.” It was taken, so I bought the domain, “Mailchimp.” That one act—purchasing a domain name—is how this 19-year-old, 1,200-employee, multimillion-dollar company came about.