Joan Verdon wrote a great story on Forbes about Swag.com and detailed the history of the company, from staking out Facebook’s offices to get a $3,400 order to closing in on sales north of $6 million this year.
From the article:
The HBO series Silicon Valley included several memorable moments featuring characters rhapsodizing about the wonders of swag.
Parker says the exact origin of the term is debatable. But one thing is certain, he said. Swag.com is a great domain name. “It has a cool feel to it and it’s insanely memorable.”
Their first year in business they did $365,000 in sales, all done the old-fashioned way, with face-to-face meetings and cold calls to office managers. The second year, 2017, they launched their e-commerce site and did over $1 million in sales. In 2018, Parker said, they did over $3 million in sales and this year Swag.com is on track to double last year’s results, with between $6 and $7 million in sales.
Read the full article on Forbes.com